Electronics

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Apple

Cupertino, United States

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Apple designs the iPhone, iPad, Mac, Apple Watch and AirPods, and writes the software and services that run on them. Founded in 1976 and based in Cupertino, California.

ASUS makes laptops, motherboards and graphics cards, and a small phone range: ROG Phone for gaming, Zenfone for people who still want a phone that fits one hand.

Fairphone builds modular phones you can repair with a screwdriver, and publishes where the materials came from. It exists to make an argument about how the rest of the industry works.

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Google

Mountain View, United States

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Google runs Search, Android, Chrome, YouTube, Maps, Google Cloud and Workspace, builds Pixel, Nest and Fitbit hardware, and develops the Gemini models. Founded in 1998 and based in Mountain View, California.

HMD Global makes the Nokia-branded phones under licence, and since 2024 sells under its own HMD name too, positioned on phones you can repair yourself.

Honor makes phones, tablets and wearables. It was Huawei's sub-brand until 2020, when it was sold and became an independent company.

HTC built the first Android phone to ship and was once among the largest manufacturers in the world. Its weight now sits in VIVE, its virtual reality business.

Huawei makes phones, wearables and laptops alongside the telecoms equipment business it started as. Its premium phone lines are Mate and Pura, formerly the P series.

Lenovo makes ThinkPad and Legion computers and, through Motorola, phones. It has twice bought an American brand nobody expected it to and kept it alive.

LG makes televisions, home appliances and vehicle components. It closed its phone business in 2021 after years of losses, having helped invent the category.

Nothing is a London consumer technology company founded in 2020 that develops smartphones, audio products, wearables and connected software, with CMF by Nothing as its value-focused sub-brand.

OPPO makes phones led by the Find and Reno lines, and is known for charging speeds well ahead of the market under its VOOC name.

Samsung Electronics makes Galaxy phones, tablets and watches, televisions, home appliances and the memory chips a large part of the industry runs on. Founded in 1969 and based in Suwon, South Korea.

Sony makes Xperia phones, PlayStation consoles, cameras and audio. Its phones are aimed at people who want manual camera control and a headphone socket.

TCL is a Chinese electronics group best known for televisions and displays. It makes phones under its own name and, under a licence from Nokia, the Alcatel brand.

Transsion makes phones for the Global South under TECNO, itel and Infinix. Barely known in Europe or North America, and the largest phone seller in Africa.

vivo makes phones led by the X series, whose cameras are developed with Zeiss, plus the performance-focused iQOO sub-brand and a large value range.

Xiaomi builds phones, a large connected-home range and, since 2024, electric cars. It reached scale by selling hardware at thin margins and making its money on everything around it.

ZTE builds telecommunications network equipment and sells phones, routers and mobile broadband devices alongside it.