ROG Phone
The gaming phone: shoulder triggers, a high refresh display, external cooling and a battery sized for long sessions.
ASUS
ASUS makes laptops, motherboards and graphics cards, and a small phone range: ROG Phone for gaming, Zenfone for people who still want a phone that fits one hand.
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Taipei, Taiwan
Enterprise
Founded 1989
- Page last updated
- 5 August 2026
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About ASUS
ASUS is primarily a computing company. It is one of the largest makers of motherboards and graphics cards in the world - components that end up inside machines carrying other companies' names - and sells laptops across the range, from thin ultraportables to the Republic of Gamers line.
Its phone business is small by comparison and interesting for two reasons. ROG Phone is one of the few serious attempts at a gaming handset, with shoulder triggers, cooling accessories and a refresh rate aimed at competitive play. Zenfone went the other way: while every other manufacturer grew, ASUS kept shipping a flagship that fits in one hand, which made it the default recommendation for a shrinking but vocal group of buyers.
The company was founded in 1989 in Taipei by four engineers who had left Acer, starting with motherboards. It is headquartered in the Beitou district of the city.
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Frequently asked questions
Does ASUS make phones?
Yes, though it is a small part of the business. ROG Phone is the gaming line and Zenfone the general one.
What is ROG?
Republic of Gamers, the gaming brand. It covers laptops, desktops, the Ally handheld console and the ROG Phone.
Why is Zenfone known for being small?
Because ASUS kept building a compact flagship after almost everyone else stopped, which made it the default recommendation for buyers who wanted full specifications in a phone that fits one hand.
When was ASUS founded, and where is it based?
Founded in 1989 in Taipei by four engineers who had left Acer, starting with motherboards. It is headquartered in the Beitou district of Taipei.
From the blog
Independent coverage of ASUS from the Brandligo blog.
Asus ROG Phone 7 Ultimate Specs
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Asus Zenfone 12 Ultra – Power Meets Innovation
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ASUS ROG Zephyrus G14
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Asus ROG Zephyrus G14
[gallery ids="18221,18222,18223,18224,18225,18227"] In the dynamic world of gaming laptops, the Asus ROG Zephyrus G14 stands out as a true powerhouse, deliverin...
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