Honor
Honor makes phones, tablets and wearables. It was Huawei's sub-brand until 2020, when it was sold and became an independent company.
About Honor
Honor sells phones, tablets, laptops and wearables, with the Magic series as its flagship line and a broad mid-range beneath it. Its position in the market is unusual, and it comes from how the company was created. Honor began in 2013 as Huawei's younger, online-first sub-brand, aimed at buyers who would not have considered the parent. In November 2020, with US sanctions cutting Huawei off from the components and software its phones depended on, Huawei sold Honor outright to a consortium majority-owned by Shenzhen Zhixin New Information Technology, which includes the Shenzhen city government. The sale was widely read as a way of letting the brand survive something the parent could not shield it from. As an independent company it regained access to Google's services and to chipsets Huawei could no longer buy, and has since built the Magic line back up, including folding models. It is headquartered in Shenzhen and led by chief executive George Zhao.