Xiaomi Series
The flagship phone line, where the newest silicon and the Leica-branded camera work appear first.
Xiaomi
Xiaomi builds phones, a large connected-home range and, since 2024, electric cars. It reached scale by selling hardware at thin margins and making its money on everything around it.
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Beijing, China
Enterprise
Founded 2010
- Page last updated
- 5 August 2026
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About Xiaomi
Xiaomi is one of the largest phone makers in the world, and the way it got there is the interesting part. It built its early business selling hardware at margins conventional manufacturers considered impossible, on the argument that the device is the entry point to services, accessories and a connected-home range rather than the product itself. For years that meant selling online only, direct, with no retail markup to carry.
The range now runs from budget handsets to flagships, and far past phones: scooters, air purifiers, rice cookers, televisions, wearables and a rapidly growing electric car business. Very little of it is unrelated to the phone, because the phone is what controls it.
The company was founded in Beijing in April 2010 by Lei Jun, previously president of the software company Kingsoft, together with seven partners. Its budget line Redmi became a separate sub-brand in 2019, and POCO - launched in India in 2018 - was separated the same way. All three remain part of Xiaomi Corporation.
Brands (3)
Products (10)
Xiaomi Watch
Smartwatches and fitness bands, positioned on battery life and price rather than on features.
Xiaomi Smart Home
The connected-home range - purifiers, lighting, cameras, robot vacuums and much else - controlled from one app. The breadth is the point.
Xiaomi 18 Series Expected
Nothing about the Xiaomi 18 has been announced. Everything circulating about it comes from leaks and supply chain chatter, including the reports that it will be first to carry Qualcomm's next flagship chip. Xiaomi has not held an event, published a product page, or confirmed a name or a date. Treat all of it as unconfirmed until Xiaomi says otherwise. What does exist is the current line. Xiaomi launched the Xiaomi 17, 17 Pro and 17 Pro Max in China on 25 September 2025, the first phones to ship with the Snapdragon 8 Elite Gen 5. Xiaomi skipped the number 16 entirely, going from the Xiaomi 15 straight to the 17. The Xiaomi 17 Ultra followed in China on 25 December 2025, and went global at a Barcelona event on 28 February 2026 with a starting price of 1,499 euros. That Ultra is the current top of the range. The release pattern is the useful part. Xiaomi announced the Xiaomi 14 on 26 October 2023, the Xiaomi 15 on 29 October 2024, and the Xiaomi 17 on 25 September 2025. Three years in a row the flagship arrived in China in late September or October, and each time it was timed around Qualcomm's new flagship chip. The Ultra model has then arrived separately a few months later. On that record, a new Xiaomi flagship series in the second half of 2026 is a reasonable expectation. No specification, price or exact date is recorded here, because none has been announced.
Redmi Note
The line that made the brand: a large screen and a big battery at a price well below the flagships, refreshed yearly.
POCO F Series
The performance line the brand was built on, pairing flagship-class silicon with a mid-range price.
POCO F9 Series
The POCO F9 Series is POCO's 2026 performance-focused flagship family, led by the F9 Pro and F9 Ultra. The range combines Snapdragon 8 Elite Gen 5-family chips, high-refresh AMOLED displays and fast charging, with the Ultra adding the largest battery and higher-end audio hardware.
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Frequently asked questions
What does Xiaomi make?
Phones, tablets and wearables, a very broad connected-home range covering everything from air purifiers to robot vacuums, and since 2024 electric cars.
What is the difference between Xiaomi, Redmi and POCO?
All three belong to Xiaomi Corporation. Xiaomi is the main and flagship line, Redmi is the value line that drives most of the volume, and POCO is aimed at buyers who want the most performance for the money.
How does it sell hardware so cheaply?
By treating the device as the entry point rather than the product. Margins on the hardware are deliberately thin, and the business is built on the services, accessories and connected-home range around it.
When was Xiaomi founded, and where is it based?
Founded in April 2010 in Beijing by Lei Jun and seven partners. Lei Jun had previously been president of the software company Kingsoft.
From the blog
Independent coverage of Xiaomi from the Brandligo blog.
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