HyperX

About HyperX

HP owns HyperX. HP Inc. bought it from Kingston Technology for $425 million, and the deal closed on 1 June 2021.

It's now HP's main gaming brand. In January 2026 HP put OMEN, its gaming PC name, under HyperX, so the laptops, desktops and monitors share a badge with the headsets, keyboards and mice.

On Brandligo, HyperX sits under HP next to Poly, HP OmniBook, HP EliteBook and ProBook, HP Z and HP's printing and security brands. This page covers the gaming gear. It doesn't cover the memory and SSDs that once carried the HyperX name. Those stayed with Kingston.

Who owns HyperX?

HP Inc. does. HP announced the deal on 24 February 2021 and completed it on 1 June 2021, paying $425 million, subject to the usual working capital adjustments.

Before that, HyperX was the gaming division of Kingston Technology. It started in 2002 as a single line of high-performance memory, then grew into headsets, keyboards, mice and more.

Why did HP want it? To grow its Personal Systems business, where gaming and peripherals looked like the attractive bits. HP CEO Enrique Lores put it plainly at the time: "We see significant opportunities in the large and growing peripherals market."

Does Kingston still own part of HyperX?

Kingston kept the memory side. The sale covered the gaming peripherals, and Kingston held on to its DRAM, flash and SSD products for gamers and enthusiasts.

The day after the deal closed, on 2 June 2021, Kingston launched Kingston FURY as the new name for that gaming memory line. That's why you'll still find older HyperX RAM out there with no HP connection at all.

So here's the simple rule. Memory or storage with a HyperX label? That's Kingston's product line. A headset, mouse, keyboard, controller or gaming PC? That's HP.

What does HyperX make?

Gaming gear, from your desk to the machine itself. When HP bought it, HyperX made headsets, keyboards, mice, mouse pads, USB microphones and console accessories.

The list is longer now. The HyperX site sells gaming headsets, earbuds, microphones, mice, keyboards and controllers. It also sells gaming laptops, desktops, monitors and PC components. The laptops and monitors are the old OMEN range wearing the HyperX name.

There's a smaller corner too. HyperX 3D covers keycaps and headset add-ons, and the software side includes NGENUITY and OMEN AI.

What happened to OMEN?

It moved under HyperX. At CES on 5 January 2026, HP announced that "HyperX and OMEN are officially coming together under one master gaming brand: HyperX."

OMEN didn't disappear, though. It stays on as a product family name for the PCs and displays. That's why you now see names like HyperX OMEN MAX 16 for a laptop and HyperX OMEN OLED 34 for a monitor.

What changed is the umbrella. HP kept HyperX and OMEN apart for almost five years after buying HyperX. Now one brand covers its gaming PCs, displays, peripherals and software.

How does HyperX sit next to Poly, OmniBook and HP's other brands?

HyperX is HP's play brand. Most of its siblings are about work.

Headsets are where people mix them up. A HyperX headset is built for gaming. Poly, which HP bought in 2022, makes headsets, video conferencing systems, cameras and voice products for meetings and hybrid work.

Laptops split the same way. HyperX OMEN machines are gaming laptops. HP OmniBook is HP's consumer laptop line, the name that replaced Spectre, Envy and Pavilion. Work laptops live under HP EliteBook and ProBook, and HP Z covers workstations.

HP Printers, HP Industrial Printing and HP Wolf Security sit further away again.

Who is HyperX for?

Gamers, first. Coverage of the 2026 launch also pitched the combined lineup at content creators. And if you want one brand across your laptop, monitor, headset and mouse, that's exactly what HP set out to build.

A sibling serves you better if your headset is mostly for calls and meetings. That's Poly's job. If you just want a solid everyday laptop, OmniBook is the simpler buy. Workstation buyers should head to HP Z.

After gaming RAM or an SSD? Look at Kingston FURY instead. That line was never part of HP's deal.

What to check before buying or partnering with HyperX

Check the label first. HyperX memory and SSDs belong to Kingston's line, so take support and compatibility questions there. Everything else is HP.

Check the generation. Gaming PCs and monitors from before 2026 usually say OMEN on its own. Newer ones say HyperX OMEN. Same family, newer badge.

Check the software. HyperX's tools include NGENUITY and OMEN AI, so make sure they support your setup and the games you actually play before you count on them.

For resellers and partners, the contract sits with HP. HyperX's own site runs under HP Development Company, and its careers link points to HP's jobs board.