The Frame (2027)

About The Frame (2027)

Nothing has been announced for 2027. Samsung has not shown a 2027 Frame, has not listed sizes and has not given a price, so none appear here. The Frame is Samsung's art television: a set with a matte, low reflection screen that displays paintings and photographs when nobody is watching it, and takes magnetic bezels so it reads as a framed picture on a wall. That idea has not changed in years, and it is unlikely to change in 2027. What has changed, and what a buyer needs to understand before waiting, is that the range now splits into two quite different televisions at very different prices. Samsung reveals its television range at CES in early January and sells from spring, and the 2026 range followed exactly that route. A January 2027 reveal is a reasonable expectation and nothing firmer.

What is known about a 2027 Frame

Nothing official. No model names, no sizes, no panel specification, no price and no date.

Samsung's schedule is the only part with a record behind it. The full television range, The Frame included, is revealed at CES in early January and reaches shops in spring. That has held for several years running.

The design of The Frame is also unusually stable. Unlike Samsung's mainstream televisions, where panel technology and tiering move every year, The Frame sells on a fixed idea: a matte screen, a magnetic bezel, and Art Mode. Buyers waiting for a 2027 model should expect refinement rather than reinvention, and should be aware that the useful decision is which of the two current versions suits them, not which model year to buy.

The two Frames, and why the difference matters

This is the part people get wrong, because the names are so close.

The Frame, model LS03H, is the standard version. SamMobile lists it in 43, 50, 55, 65, 75, 85 and 98 inch sizes, using a conventional QLED panel with LED backlighting. Only the 43 and 50 inch versions include the One Connect box; the larger sizes have their ports built into the set.

The Frame Pro, model LS03HW, is the upper version, in 55, 65, 75 and 85 inch sizes. It uses a Neo QLED panel with edge mounted mini LEDs, and it has a wireless One Connect box running Wi-Fi 7 with a high compression codec, which SamMobile reports works across a wall.

Both are 4K at 144Hz, both take the magnetic bezels, both carry the Glare Free matte coating and Art Mode with the Art Store, and both run Tizen 10 with up to seven years of software updates.

The wireless connection box is the feature that justifies the Pro for most buyers who choose it. If the point of the television is that it looks like a picture on a wall, a single cable run rather than several is the difference between the idea working and not working.

What reviewers say it is good and bad at

Engadget's review of the Frame Pro 2026 calls it Samsung's best art television so far, crediting the mini LED panel with a solid boost in brightness, contrast and colour, and saying it handles bright and dark scenes well.

The criticisms are consistent and worth weighing. There is no Dolby Vision support, only HDR10 Plus. The built in speakers are described as underwhelming, so a soundbar should be budgeted for. And the Art Store, which is the reason many people buy this television, costs about 5 dollars a month on top.

The software around Art Mode draws the sharpest criticism. Engadget reports having to choose a mat for each artwork individually with no global setting, no search function, and no way to build themed playlists. For a product whose whole purpose is displaying art, that is a real limitation and it has not been fixed across generations.

On price, Engadget cites roughly 1,898 dollars for the 65 inch Frame Pro, with the bezel a further 200 dollars.

What to weigh it against

The honest comparison is against an ordinary television plus the money saved. A Frame costs considerably more than a conventional set of the same size and picture quality, and the premium buys the matte screen, the bezel and Art Mode. If the television lives in a room where it is watched rather than looked at, that premium buys nothing.

Inside Samsung, the choice between The Frame and The Frame Pro comes down to two things: the mini LED panel and the wireless connection box. If the set is going flush on a wall away from your equipment, the Pro is the one that delivers the effect. If it sits on a unit with the box hidden behind it, the standard Frame does the same job for less.

Outside Samsung, LG, Hisense and TCL all sell art or lifestyle televisions, and several digital canvas products display art without pretending to be a television at all. If you never watch anything, a dedicated art display is cheaper.

And against Samsung's own mainstream range, an OLED at the same money will beat any Frame on picture quality outright.

Who should buy something else

If picture quality is the priority, buy something else. At Frame Pro money an OLED gives better black levels and contrast, and the matte coating that makes art look convincing also softens the image.

If you need Dolby Vision, Samsung does not support it anywhere, and there is no reason to expect a 2027 Frame to change that.

If you are buying on a fixed budget, note the additions. The bezel is around 200 dollars extra, the Art Store is a monthly subscription, the speakers will push you towards a soundbar, and Engadget notes professional installation may be needed to get the cable management right. The advertised price is not the finished price.

If the Art Store software matters to you, try it before committing. The inability to search, to set a default mat or to build playlists is a recurring complaint.

If you want the effect but not the cost, the standard Frame at a smaller size does most of it, and a discounted previous model year does it for less again.

And if a page is listing 2027 Frame sizes or prices, it is inventing them.