HubSpot

About HubSpot

HubSpot is a public software company headquartered in Cambridge, Massachusetts. Brian Halligan and Dharmesh Shah founded the business around the idea of inbound marketing, and HubSpot later expanded from marketing software into a broader customer platform. HubSpot's common stock trades on the New York Stock Exchange under the ticker HUBS. Yamini Rangan is the company's chief executive officer and president, while co-founder Dharmesh Shah remains chief technology officer and a director. HubSpot's 2025 annual report describes its core market as mid-market business-to-business companies with between 2 and 2,000 employees. The company primarily sells its customer platform on a subscription basis. For fiscal 2025, HubSpot reported $3.1 billion in revenue, $45.9 million in net income, 288,706 customers across more than 135 countries and 8,882 full-time employees as of December 31, 2025. These figures provide useful context for buyers evaluating vendor scale and continuity rather than describing the capabilities of any one HubSpot product. The company's strategy has evolved from inbound marketing toward what HubSpot now calls an agentic customer platform. That strategy combines customer data, engagement applications and AI so marketing, sales and service teams can work from shared records instead of maintaining separate systems. HubSpot's current public messaging emphasizes Smart CRM as the common customer-data layer and Breeze as AI integrated throughout the platform. Product-level capabilities and prices are covered separately on BrandLigo's HubSpot brand and product pages. HubSpot has built an ecosystem around its software rather than relying only on direct product subscriptions. Its platform includes an app marketplace, developer APIs, implementation and consulting partners, educational content, HubSpot Academy and the INBOUND community and event. For buyers, this ecosystem can make implementation easier and extend the platform into other business systems, but it also means that total deployment cost can include partner services, integrations, onboarding and operational change in addition to software subscriptions. HubSpot's corporate positioning is particularly relevant to organizations deciding whether to consolidate customer-facing systems. A company can adopt individual HubSpot products, but the vendor's broader strategy is to connect marketing, sales, service, content, data and revenue workflows around one customer record. The potential benefit is less fragmentation between teams. The corresponding risk is greater dependence on one platform for customer data and go-to-market operations, so larger buyers should evaluate data governance, integration requirements, export and migration needs, security controls and long-term contract structure before broad standardization. HubSpot is incorporated in Delaware and lists Two Canal Park, Cambridge, Massachusetts 02141 as its principal executive office in its 2025 Form 10-K. The company publishes +1 888 482 7768 as its main U.S. telephone number. Its investor materials state that its initial public offering took place on October 9, 2014. For organizations assessing HubSpot as a long-term vendor, the key company-level questions are whether its platform strategy matches the organization's desired operating model, whether the business wants one vendor spanning several customer-facing functions, how much implementation support will be needed, and whether HubSpot's continued investment in AI and shared customer data provides enough value to justify platform concentration. Specific hub features, limits, plan prices and competing products belong on the relevant product pages rather than being repeated here.

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H HubSpot 1 product