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Galaxy AI

by Samsung Software and Services from Samsung Electronics

Page last updated
14 August 2026
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The assistance built through One UI: live translation on calls, summarising, writing help and photo editing, with some of it running on the device rather than in a data centre.

About Galaxy AI

Galaxy AI is not one product and not one model. It is Samsung's umbrella name for a bundle of assistance features spread across One UI: live call translation, interpreting between two speakers, summarising notes and web pages, transcription, writing suggestions, generative photo editing and image creation, plus context features such as Now Brief and Now Bar. Some of it is Samsung's own software running on the phone's own silicon. Some of it is Google's, delivered through Gemini and Circle to Search. Some of it, since the Galaxy S26 generation, is Perplexity's. Understanding Galaxy AI mostly means understanding which of those three things you are actually using at any moment, because the answer decides where your data goes, whether the feature works offline, and whether Samsung has committed to keeping it free. Samsung sells the whole bundle as one brand, which is good marketing and a poor description of what is happening underneath.

What runs on the device and what needs the cloud

Samsung's own Galaxy AI page says buyers can decide where Galaxy AI data gets processed, either locally on device or in the cloud, and switch between the two. That control is real, and it is worth knowing what it costs you.

Android Authority's breakdown for the Galaxy S25 generation splits the features three ways. Running on the device: AI Select, Audio Eraser, natural language search in Gallery, Now Brief and Now Bar, and routine suggestions. Requiring the cloud: cross-app actions and Gemini Live, Draw Assist, and sticker generation. Using both: call summaries, Read Aloud, and writing assistance.

The switch itself is not easy to find. Android Authority places it under Settings, then Advanced features, then Advanced intelligence, as a toggle called Process data only on device. Turn it on and, by that reporting, Gallery generative edits stop working, Note Assist summaries stop, document and web page summaries stop across Samsung Notes and Samsung Internet, and Voice Recorder transcription summaries stop. What keeps working is live call translation, keyboard writing suggestions and grammar checking, text translation, transcription with downloaded language packs, and basic photo cleanup. That is a usable phone, but it is a smaller feature set than the advertising implies.

Is Galaxy AI free, or will Samsung start charging?

This deserves care, because the answer has changed and a lot of writing about it is out of date.

When Galaxy AI launched with the Galaxy S24, Samsung's small print said use of the AI features was complimentary through 2025 and that a purchase might be required after the complimentary period. That is the origin of every headline about a 2025 deadline, and Android Authority quotes that earlier wording directly.

Samsung then removed the deadline. The footnote on Samsung's own Galaxy AI page now reads: Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties.

Read that carefully rather than as a promise of free AI forever. Three things follow from it. Samsung has dropped the end date on the features it calls basic, and Android Authority reports that the basic set covers Call Assist, Writing Assist, Photo Assist, Interpreter, Note Assist, Transcript Assist and Browsing Assist, which is most of what has shipped so far. Samsung has explicitly reserved the right to charge for enhanced or new services in future releases. And the third sentence matters more than it looks: the Google and Perplexity features inside Galaxy AI are not Samsung's to price, and Samsung is saying so. Android Police reached the same reading, noting that the word basic is carrying the weight and that heavier cloud work is the likeliest candidate for a future fee. Nothing here guarantees the feature you rely on today stays free if Samsung reclassifies it tomorrow.

Galaxy AI against Google Gemini and Apple Intelligence

The comparison is awkward because Galaxy AI contains Gemini. Samsung's own Galaxy S26 announcement describes three agents on the phone at once: an upgraded conversational Bixby, Google Gemini, and Perplexity, with Circle to Search with Google, Photo Assist editing driven by plain-language prompts, Creative Studio, Now Nudge and Now Brief on top. So a Galaxy is not an alternative to Gemini; it is a phone with Gemini plus a Samsung layer around it.

Against Apple Intelligence the split is clearer. PhoneArena's comparison credits Apple with the stronger summarising and notification prioritisation work and a handoff to ChatGPT for longer tasks, credits Google with conversational depth, live call translation and the better photo editing tools, and is blunt about Samsung: distinctive features are thin, with image generation from hand-drawn sketches as one of the genuine originals. Samsung's advantage is breadth and integration rather than any single best-in-class model.

Samsung's counter-argument is privacy plumbing. Its Galaxy S26 material points to a Personal Data Engine for on-device personal context, Knox Vault isolating sensitive data in hardware, and Knox Enhanced Encrypted Protection encrypting each app's data. If your objection to phone AI is where the data sits, Samsung has more to show than most.

Who is better served elsewhere

Anyone who mainly wants the best conversational assistant should consider a Pixel instead. Gemini is available on both, but on a Pixel you get Google's software without a second vendor's layer over it, and Google ships its AI features to its own phones first.

Anyone buying a Galaxy specifically for AI should think again about the price of entry. The most interesting features track the newest flagships, older Galaxy phones receive a subset, and the parts that impress in demonstrations are frequently the cloud parts. If you would use the on-device set only, a cheaper Galaxy or a previous generation gives you most of it.

People who cannot send data off the device for work or regulatory reasons should test the Process data only on device toggle before committing, not after. The list of features it disables is long enough to change the buying case.

People who want a firm long-term price commitment should note that Samsung has not given one. It has removed a deadline and defined a basic tier it controls. That is better than where things stood in 2024, and it is not the same as a guarantee. If a specific feature is load-bearing for you, check its current terms on Samsung's own page before you buy rather than trusting any summary, including this one.

Finally, anyone already inside Apple's ecosystem gains little by switching for AI alone. The comparison above does not show a decisive Samsung lead on capability, and the cost of moving a phone, watch and laptop is real.

Reviews

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Nobody has reviewed Galaxy AI here yet.

Independent coverage of Galaxy AI from the Brandligo blog.

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