ServiceNow

About ServiceNow

ServiceNow is an enterprise software company founded in 2004 by Fred Luddy. The company is headquartered at 2225 Lawson Lane in Santa Clara, California and trades on the New York Stock Exchange under the symbol NOW. Its business grew from IT service management into a broader platform for enterprise workflows, automation, data, security, CRM, employee experience, application development, and AI. ServiceNow's corporate strategy centers on making its platform a system of action across large organizations. Rather than serving only as a system of record, the company increasingly positions the ServiceNow AI Platform as a layer that connects data, business rules, workflows, applications, AI models, and agents so work can move across departmental boundaries. This strategy gives ServiceNow a larger addressable role inside enterprises, but it also means buyers should evaluate the company as a strategic platform vendor rather than as the supplier of one help-desk application. The company operates primarily through subscription software and related services. ServiceNow's latest reported quarter, Q2 2026, produced $3.987 billion in total revenue and $3.877 billion in subscription revenue. ServiceNow also reported that its AI business crossed $1 billion in annual contract value during the quarter. These figures are company-level indicators of scale and current commercial direction, not prices for any individual ServiceNow product. ServiceNow has also used acquisitions to expand its AI, search, security, and data capabilities. It completed the acquisition of Moveworks in December 2025, adding an employee-facing AI assistant, enterprise search, and agentic reasoning technology to the wider ServiceNow platform. The company has also announced other security and AI-related transactions, but BrandLigo treats an announced acquisition separately from a completed one until closing is confirmed. A major corporate shift is the move from generative AI assistance toward agentic automation. ServiceNow now describes itself as an AI control tower for business reinvention, with AI agents and governed workflows operating across IT, customer service, employee workflows, risk, security, and application development. The company's current platform direction also includes ServiceNow Otto, which combines and evolves earlier AI experiences such as Now Assist and Moveworks into a broader employee and customer interaction layer. ServiceNow operates at enterprise scale. A company-produced 2025 workforce document reported 27,294 employees, placing it well above BrandLigo's Enterprise company-size threshold. ServiceNow also serves many large global organizations, so procurement commonly involves security review, implementation partners, workflow design, data integration, role and identity architecture, change management, and long-term platform governance rather than a simple self-service software purchase. For buyers, the main company-level advantage is breadth on one shared platform. Organizations can connect IT service management, operations, asset management, employee service, customer workflows, risk and security, low-code development, analytics, and AI governance without procuring a completely separate platform for each workflow. This can simplify cross-department orchestration and data sharing when the architecture is well governed. The trade-off is platform concentration. ServiceNow can become deeply embedded in core enterprise processes, which increases the importance of implementation quality, licensing design, partner dependence, integration strategy, administrator skills, and exit planning. Large customizations can create operational debt if they are not governed carefully. Organizations evaluating ServiceNow as a long-term vendor should therefore assess not only functionality but also architecture ownership, implementation resources, upgrade discipline, AI governance, data residency, compliance, and total contract complexity. Product-specific capabilities and commercial packaging belong on the relevant BrandLigo brand and product pages. This company profile focuses on ServiceNow as the corporate vendor so ITSM features and package details are not duplicated across the hierarchy.

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