SureColor F370

About SureColor F370

The Epson SureColor F370 is a compact dye-sublimation printer aimed at makers, schools, home studios and small personalization businesses that need more room than a letter-size workflow without moving into a wide-format production machine. Its 13 x 19-inch maximum sheet size makes it practical for apparel transfers, towels, photo panels, home decor, signs and promotional products while keeping the printer suitable for tighter workspaces. Epson announced the F370 in September 2026 with a $999 MSRP and plans availability for November 2026.

What kind of business is the SureColor F370 for?

The F370 makes the most sense for a creator who has outgrown very small sublimation projects but does not yet need roll-fed wide-format production. The 13 x 19-inch tray gives sellers useful space for larger transfers, while an auto-switching 150-sheet 8.5-inch cassette helps with smaller routine work. That combination can reduce media swapping when a shop handles a mix of product sizes.

It is also a sensible teaching or shared-studio machine because Epson emphasizes guided touchscreen setup and straightforward operation. Buyers should still plan the complete transfer workflow, including a suitable heat press and substrates, rather than treating the printer as the only equipment needed.

What can you make with it?

Epson positions the F370 for personalized apparel, towels, cutting boards, photo panels, home decor, signage and promotional items. Transfer paper modes are designed to support crisp output on fabric and hard-goods workflows.

Traditional dye sublimation is best known for polyester and compatible coated products. Epson announced a separate Sublimation Primer for Cotton at the same time as the F370. That primer is intended for white and light-colored cotton and other natural-fiber applications, but it is a separate product with its own workflow and $149.95 announced MSRP.

How easy is it to fit into an existing workflow?

Connectivity is broad for a compact creator printer. Epson lists wireless networking, USB, Wi-Fi Direct and mobile printing. That makes it easier to place the printer where the production workflow makes sense instead of keeping it beside one dedicated computer.

The two sheet-feeding options are another practical advantage. The printer can hold up to 150 sheets in its 8.5-inch cassette and up to 15 sheets in the 13 x 19-inch tray. For a small shop switching between common sheet sizes, that can be more convenient than a single-feed arrangement.

What should buyers know about ink and running costs?

The F370 uses genuine Epson dye-sublimation inks. Epson's current ink catalogue identifies T49M 140 ml black, cyan, magenta and yellow bottles for the F370, with a listed Epson price of $24.95 per bottle at the time of research. Ink availability and pricing can change, so buyers should check current supply costs when budgeting a production workflow.

Epson states that the printer is designed for genuine Epson-brand ink supplies. A buyer comparing total cost should also include transfer paper, blanks, heat-press consumables and any cotton primer required for the intended products.

How does it fit within Epson's SureColor F-Series?

The F370 sits toward the accessible, compact end of Epson's dye-sublimation range. It is designed around cut-sheet work up to 13 x 19 inches rather than the larger roll-fed production jobs handled by machines such as Epson's wider SureColor F-Series models.

That distinction matters more than headline price. A small personalized-gift business may benefit from the F370's footprint and sheet handling, while a shop producing long textile runs or large panels should evaluate a wider production printer before buying.

What are the main limitations?

The 13 x 19-inch maximum format is useful for desktop production but remains a firm size constraint. Businesses expecting large signage, all-over apparel transfers or continuous roll work can outgrow it quickly.

Dye sublimation also requires a transfer step, so buyers need suitable heat-press equipment and compatible materials. The newly announced cotton primer broadens possible applications, but it should not be mistaken for making every garment or fabric automatically suitable for the same process.

Who should choose something else?

Choose a larger SureColor F-Series printer if your orders regularly require media wider than 13 inches, roll feeding or sustained higher-volume production. A garment decorator focused primarily on direct-to-film transfers should compare Epson's SureColor G-Series instead, because that range is designed around DTFilm production rather than dye sublimation.

A business that mainly prints ordinary documents, photographs or office graphics should also look elsewhere in Epson's range. The F370 is purpose-built for sublimation transfer work, and paying for that specialization makes sense only when personalized products are central to the workflow.

Price, warranty and availability

Epson announced the SureColor F370 on September 23, 2026 with a US MSRP of $999 and said it will be available in November 2026 through authorized Epson partners and the Epson eStore. It includes a one-year limited warranty and Epson technical support.

Because the announced availability date is still in the future, this listing remains marked announced rather than released. Final street pricing, stock and retailer bundles should be checked once Epson begins normal sales.