Apple is reportedly considering increasing the prices of its upcoming iPhone 17 series, according to a new report from The Wall Street Journal. While the final decision has yet to be made, sources familiar with the matter suggest that the potential price hike is not related to the ongoing US-China trade tensions.
Despite a temporary 90-day pause in new tariffs between the two nations, Chinese imports entering the U.S. are still subject to a 30% tariff. However, Apple is not expected to link any price adjustments for the iPhone 17 to these levies.
Instead, the company is believed to be planning the increase to reflect several major design and feature upgrades, particularly with the introduction of the iPhone 17 Air, a new model touted for its ultra-thin and lightweight build. Additionally, the Pro models are expected to feature an enhanced camera module, a sleek aluminum frame, and reverse wireless charging capabilities.
To reduce reliance on Chinese manufacturing, Apple is also shifting more production to India. Reports indicate that Foxconn—Apple’s primary manufacturing partner—plans to double its iPhone output in India this year, targeting up to 30 million units for the U.S. market.
If implemented, this would mark another significant shift in Apple’s pricing and production strategy as it prepares for the launch of the next-generation iPhones.