Which iPhone Should You Buy in 2026? A Plain-English Guide
Updated 21 July 2026.
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Apple sells five iPhones right now, from $599 to $1,199. They all run the same software, all feel broadly similar, and Apple's marketing won't tell you which one you actually need.
So let's cut through it. For most people, the answer is the iPhone 17. But not everyone — and there's a timing question that matters this year. Here's the plain-English version.
Short answer
Buy the iPhone 17 at $799. It's the sweet spot — same A19 chip as the Pro models, great camera, lovely screen, none of the Pro price. Nine times out of ten, this is the phone.
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