Voosha

About Voosha

Voosha is a creator marketing marketplace built by Devsinc. Brands post campaigns with a budget, creators pitch for them, and every click and sale is credited back to the creator who drove it. Payment is held until the brand approves the work. It runs on the web, on iOS and on Android, and is currently focused on Pakistan.

How does Voosha work?

There are four steps.

First, a brand posts a campaign with a budget and a deal type, and creators browse open campaigns and pitch for the ones that fit them. Second, each creator gets trackable assets for that campaign, so clicks and sales are credited to them. Third, the creator's content goes into an approval queue, and the brand reviews it before it goes live. Fourth, once the brand approves, the payment is released to the creator.

The whole loop sits in one place, which is the main difference from running influencer deals over DMs and spreadsheets.

What does the attribution actually track?

Every creator gets a unique short link and a unique discount code for each campaign. Those work wherever the creator posts, including stories, bios and video descriptions, not only inside Voosha.

The brand's attribution dashboard then shows clicks and sales per creator. That answers the question most influencer budgets never answer properly: which creators actually sold something, and which ones only produced reach.

Discount codes also catch the sales that happen when someone hears about a product, then buys later on another device, which links alone tend to miss.

How do creators get paid?

Funds are held securely until the brand approves the creator's work, then released. Devsinc lists secure digital payments and bank transfer as the payment methods.

Creators get an earnings dashboard that shows what they have earned and the status of each payment. For newer creators, that held-funds model removes the usual worry about delivering a post and then chasing an invoice for weeks.

How much does Voosha cost?

Voosha is free for both brands and creators during its beta. Devsinc says paid plans will follow once the beta ends but has not priced them yet. Early beta members are promised an early adopter discount when paid plans launch.

Because pricing is not set, a brand planning a long programme should ask how fees will work after beta before building its whole creator roster on the platform.

Where is Voosha available?

The current focus is Pakistan. Brands in other countries can contact Devsinc about access.

Brands use the web app at app.voosha.io, and both sides can use the iOS and Android apps. The public site is voosha.io.

Who should choose something else?

Brands outside Pakistan will find Voosha's creator pool built for that market, so a platform with creators in their own country is likely the better fit for now.

Campaigns where the goal is awareness rather than clicks and sales get less out of Voosha's main strength, which is performance attribution.

And agencies running very large influencer rosters across several countries may want a more established platform with longer track records and published pricing, since Voosha is still in beta. For Pakistani brands that want to pay creators for results they can measure, it is worth a trial while it is free.