About Social Toolkit
Semrush Social Toolkit is a social media management product for teams that need publishing, analytics and competitor tracking in the same Semrush account. Higher plans add broader capabilities for influencer marketing and media monitoring. As of September 8, 2026, Semrush lists Social Base at $20 per month when billed annually, Social Pro at $40 per month when billed annually, and Social Business at $250 per month when billed annually. The product is separate from Semrush SEO, Local and Advertising toolkits, although some buyers may combine them when social work is part of a wider marketing stack.
What it does
Pricing
| Base | $20/month billed annually, checked September 8, 2026 |
|---|---|
| Pro | $40/month billed annually, checked September 8, 2026 |
| Business | $250/month billed annually, checked September 8, 2026 |
Base limits
| Managed profiles | Up to 5 social profiles |
|---|---|
| Scheduled posts | 50 posts per month |
| Competitor tracking | Up to 10 competitor profiles |
Pro limits
| Managed profiles | Up to 10 social profiles |
|---|---|
| Scheduled posts | Unlimited |
| Competitor tracking | Up to 20 competitor profiles |
Business
| Influencer Analytics | Influencer discovery and campaign management |
|---|---|
| Media Monitoring | 10 monitored keywords |
Platforms
| Social management | Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business Profile and YouTube |
|---|
What does Semrush Social Toolkit include?
Current Semrush documentation lists Social Dashboard, Social Poster, Social Tracker, Social Analytics and Social Content Insights in the core social management experience. These tools support planning and publishing content, monitoring competitors and reviewing performance across connected social profiles. The supported social-management platforms include Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business Profile and YouTube. This makes the toolkit useful for teams that want one operational calendar and measurement layer across several mainstream networks.
Who is Social Toolkit best for?
Base is designed for individuals and small teams managing a limited number of profiles. Pro is aimed at social media professionals, businesses and agencies that need more managed profiles, more competitor tracking and unlimited scheduled posts. Business is positioned for scaling businesses, agencies and brand marketing teams that also need influencer discovery, campaign management and media monitoring. The right tier therefore depends less on company size alone and more on the number of profiles, publishing volume, competitor set and whether influencer or listening workflows are part of the job.
How does Social Toolkit pricing work?
Semrush currently lists Base at $20 per month when billed annually, Pro at $40 per month when billed annually and Business at $250 per month when billed annually. Base supports up to five managed social profiles, ten competitor profiles and 50 scheduled posts per month. Pro increases managed profiles to ten, competitor tracking to 20 and removes the monthly post-scheduling cap. Business keeps ten managed social profiles and 20 tracked competitor profiles while adding influencer and media-monitoring capabilities. Additional users are listed separately on Semrush pricing pages.
What can teams publish and manage?
Social Poster is the main publishing workflow and can be used with Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business Profile and YouTube. Base is limited to 50 scheduled posts per month, while Pro and Business allow unlimited scheduled posts under the current plan documentation. Teams evaluating the product should still check network-specific publishing restrictions because social platforms control their own API rules, post formats and account permissions. A central scheduler can reduce manual work, but it cannot guarantee every native platform feature will be available in exactly the same way.
How does competitor tracking work?
Social Tracker is designed to compare the performance of connected competitors across social channels. Base allows tracking of up to ten competitor profiles and Pro or Business allow up to 20 under current Semrush limits. This can help teams benchmark posting activity, engagement patterns and content performance rather than reviewing each competitor manually. Buyers should treat competitor metrics as directional context, not as a complete view of another brand's private campaign goals, paid-media spend or business results.
What does Social Business add?
Business adds influencer marketing and media-monitoring functions on top of the core social management tools. Semrush documents Influencer Analytics for YouTube, Instagram, TikTok and Twitch, including influencer discovery, performance metrics and campaign management. Media Monitoring can cover social networks, reviews, forums, news sites, blogs and podcasts, with ten monitored keywords listed in the current Business limits. Influencer Competitor Analysis can be purchased as an additional capability, so buyers should confirm whether a specific research workflow is included or requires another charge.
How does Social Toolkit differ from Semrush Content Toolkit?
Content Toolkit is primarily for topic research, SEO briefs, AI-assisted drafting and optimization. Social Toolkit is for social profile operations, publishing, performance analysis and competitor tracking. A content team may use Content Toolkit to create or optimize source material and then use Social Toolkit to distribute and measure social posts, but the two products solve different jobs. Teams focused only on editorial SEO should not assume they need Social Toolkit, while social-first teams may not need the broader content-production workflow.
How does Social Toolkit differ from Advertising Toolkit?
Social Toolkit manages organic social publishing, analytics and competitor monitoring, with influencer and media-monitoring functions on higher tiers. Advertising Toolkit focuses on paid advertising research and campaign intelligence. A performance marketing team may need both when organic social and paid acquisition sit together, but buying one does not imply the other is included. This separation is important when calculating the real Semrush subscription cost for a cross-channel marketing team.
What are the main limitations?
The biggest limitations are plan caps and dependence on third-party social APIs. Base may be too restrictive for active teams because it limits profiles, competitor tracking and monthly scheduled posts. Business is materially more expensive because it bundles influencer and media-monitoring functions. Social networks can also change APIs, permissions and publishing behavior independently of Semrush. Teams with complex approval chains, deep community-management requirements, social customer care or large-scale paid social operations should test whether the workflow depth is sufficient before replacing a specialist social platform.
What alternatives should buyers compare?
Buyers should compare Semrush Social Toolkit with dedicated social media management platforms when social operations are the primary requirement. Key comparison points include supported networks, approval workflows, inbox and community-management depth, reporting, social listening, influencer tools, number of profiles, user seats and total annual cost. Existing Semrush customers may value keeping social intelligence near SEO and competitive data, while social-first organizations may prefer a specialist product with deeper collaboration, listening or engagement features.
Who should choose something else?
A solo user posting occasionally to one or two networks may not need a paid social management suite. A customer-service team that depends on advanced unified inbox workflows should compare specialist social-care tools. Enterprises managing dozens or hundreds of profiles may also outgrow the standard profile limits and should evaluate enterprise or specialist options before committing. Social Toolkit is strongest when a marketing team wants scheduled publishing, competitor monitoring and analytics in the same environment as other Semrush research, with Business reserved for teams that also need influencer or broad media-monitoring workflows.
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