About Local Toolkit
Semrush Local Toolkit is a local marketing product for organizations that need to manage how physical locations appear across Google, maps, directories and review surfaces. It is sold separately from the core SEO Toolkit and can also be added to an existing Semrush subscription. The product is priced per location, which makes its economics different from Semrush products priced mainly by users, projects or tracked domains. As of September 8, 2026, Semrush lists Local Base at $30 per month per location when billed annually, Local Pro at $60 per month per location when billed annually, and a custom Business tier for larger organizations.
What it does
Pricing
| Local Base | $30/month per location when billed annually, checked September 8, 2026 |
|---|---|
| Local Pro | $60/month per location when billed annually, checked September 8, 2026 |
| Local Business | Custom pricing for larger organizations |
Google Business Profile
| GBP AI Agent | Automated audit, optimization guidance, posts, review replies and photo posting |
|---|
Map visibility
| Base Map Rank Tracker credits | 375 credits |
|---|---|
| Pro Map Rank Tracker credits | 1,225 credits |
Multi-location
| Location licensing | Separate paid limit required for each location |
|---|---|
| Groups | Up to 100 locations per group; Map Rank Tracker excluded from group behavior |
What does Semrush Local Toolkit do?
Local Toolkit centers on Google Business Profile management, local listings, review workflows and map-rank measurement. Semrush documents automated Google Business Profile management with its GBP AI Agent, including audit and optimization guidance, post creation and publishing, review auto-replies and automated photo posting. The product also includes Map Rank Tracker so teams can measure visibility in Google Maps rather than relying only on standard organic rank tracking. Pro adds Listing Management, review management and generation, more advanced Google Business Profile management and higher map-tracking limits.
Who is Local Toolkit built for?
The product is aimed at businesses with a physical location or a defined local service area, plus agencies managing local clients. A single-location business can use it to reduce manual Google Business Profile work and keep local presence consistent. Multi-location organizations can buy capacity for each location and use grouping features to organize locations by region, brand, agency client or service type. Semrush states that groups can contain up to 100 locations, although Map Rank Tracker is not included in the group-management behavior used by the other Local tools.
How does Local Toolkit pricing work?
Semrush prices Local by location. Local Base is $30 per month per location when billed annually. Local Pro is $60 per month per location when billed annually. Business uses custom pricing and billing for larger organizations. Semrush also lists 375 Map Rank Tracker credits for Base and 1,225 credits for Pro. Buyers with multiple stores, offices or service locations should calculate the total using every location they plan to manage because Semrush requires a separate location limit for each location. Additional users are listed separately at $20 per month on the current pricing page.
What is included in Local Base?
Base focuses on Google Business Profile automation and local-map visibility. Current Semrush documentation lists a Google Business Profile audit and optimization plan, Google Business Profile integration, automated post generation and publishing, automated review replies, automated photo posting and Map Rank Tracker credits. This tier is most relevant to smaller local businesses that mainly want to keep a Google Business Profile active, improve basic profile quality and monitor map positions without paying for the broader listing-distribution and reputation features in Pro.
What does Local Pro add?
Local Pro adds Listing Management, review management and generation, advanced Google Business Profile management and a larger Map Rank Tracker allowance. Listing Management is useful when a business wants consistent information distributed beyond Google to other directories and publishers. Review tools are more relevant when reputation management is an ongoing operational process rather than an occasional task. Pro therefore fits growing businesses and agencies that need broader local-presence management instead of only Google Business Profile automation.
How does Local Toolkit handle multiple locations?
Semrush requires a paid location limit for each location, so multi-location cost rises with footprint. Its Groups feature helps organize locations into custom collections such as region, country, brand, agency client or service type. Semrush says most Local tools support Groups, with Map Rank Tracker as an exception. This structure can make reporting and day-to-day management easier, but buyers with hundreds of locations should model subscription cost and operational ownership before rollout rather than assuming the entry price represents the whole account.
What should buyers know about Google Business Profile workflows?
Local Toolkit can connect existing Google Business Profiles and, according to current Semrush documentation, can also create a Google Business Profile from inside Semrush after a Google account is connected. Teams can manage business information from a central dashboard and use profile optimization features to review visibility and interaction data. Semrush also documents access to up to 24 months of historical Google Business Profile performance data in its GBP optimization tooling. Google still controls the underlying business-profile platform, verification rules and policy environment, so Semrush does not remove the need to comply with Google's requirements.
What are the main limitations?
Per-location pricing can become expensive for chains, franchises and agencies with many client locations. Some capabilities differ by plan, so buyers should not assume the $30 Base tier includes listing distribution, full review management or every advanced Google Business Profile function. Map Rank Tracker uses credits, which means teams running broad geographic grids or frequent checks should examine expected usage. Local performance also depends on factors the software cannot control, including business prominence, review quality, website quality, local competition, Google policies and the accuracy of source data.
How does Local Toolkit differ from Semrush SEO Toolkit?
SEO Toolkit is designed for broader organic-search research, technical auditing, keyword analysis, backlink work and position tracking. Local Toolkit is built around location entities, Google Business Profiles, directory consistency, reviews and Google Maps visibility. A local business may need both when its website competes in organic search and its locations compete in map results. A national or purely online company with no physical or service-area local presence may have little reason to add Local Toolkit even if it already uses Semrush for SEO.
What alternatives should buyers compare?
Businesses should compare Local Toolkit with specialist local-search and listings platforms when local presence is the main requirement. The right alternative depends on how many locations need management, which directories matter, whether review generation is required, how detailed map-rank tracking must be and whether the team needs agency features. Existing customers may value keeping local workflows inside Semrush, while organizations with complex franchise, healthcare, restaurant or retail location networks may prefer a specialist platform built primarily for location data and reputation operations.
Who should choose something else?
A business without a physical location or meaningful local service area should usually prioritize Semrush SEO Toolkit, AI Visibility Toolkit or another product instead. A very small business that is comfortable managing one Google Business Profile manually may not get enough value from another subscription. At the other end, an enterprise with thousands of locations, complex approval workflows or specialized data-distribution requirements should compare dedicated local-presence platforms and request Semrush Business terms before committing. Local Toolkit makes the most sense when location visibility, reviews, listings and Google Business Profile maintenance are recurring work rather than occasional tasks.
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