{"id":23302,"date":"2025-07-08T19:16:36","date_gmt":"2025-07-08T14:16:36","guid":{"rendered":"https:\/\/brandligo.com\/?p=23302"},"modified":"2025-07-08T19:52:28","modified_gmt":"2025-07-08T14:52:28","slug":"apple-appeals-apple-watch-ban","status":"publish","type":"post","link":"https:\/\/www.brandligo.com\/blog\/apple-appeals-apple-watch-ban\/","title":{"rendered":"Apple Appeals Apple Watch Ban"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In This Article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brandligo.com\/blog\/apple-appeals-apple-watch-ban\/#Apple_and_Masimo_Back_in_Court_Over_Apple_Watch_Import_Ban_Appeal\" >Apple and Masimo Back in Court Over Apple Watch Import Ban Appeal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brandligo.com\/blog\/apple-appeals-apple-watch-ban\/#A_Recap_of_the_Dispute\" >A Recap of the Dispute<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brandligo.com\/blog\/apple-appeals-apple-watch-ban\/#Apples_Argument\" >Apple\u2019s Argument<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brandligo.com\/blog\/apple-appeals-apple-watch-ban\/#Whats_Next\" >What\u2019s Next?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"516\" data-end=\"585\"><span class=\"ez-toc-section\" id=\"Apple_and_Masimo_Back_in_Court_Over_Apple_Watch_Import_Ban_Appeal\"><\/span>Apple and Masimo Back in Court Over Apple Watch Import Ban Appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"587\" data-end=\"853\">Apple returned to court today in a high-stakes appeal aiming to reverse a U.S. International Trade Commission (ITC) ruling that banned <a href=\"https:\/\/www.apple.com\/watch\/\" rel=\"noopener\">Apple Watch<\/a> models featuring blood-oxygen sensors. The hearing took place before the U.S. Court of Appeals for the Federal Circuit.<\/p>\n<h3 data-start=\"855\" data-end=\"883\"><span class=\"ez-toc-section\" id=\"A_Recap_of_the_Dispute\"><\/span>A Recap of the Dispute<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"884\" data-end=\"1180\">The legal battle began in 2021 when medical tech firm Masimo accused Apple of infringing on patents related to blood-oxygen measurement technology. In 2023, the ITC sided with Masimo, resulting in an import ban on the Apple Watch Series 9 and Ultra 2\u2014two models equipped with the disputed sensor.<\/p>\n<p data-start=\"1182\" data-end=\"1389\">Apple temporarily paused sales in the U.S., then resumed them after a stay was granted. However, in January 2024, the ban was reinstated, forcing Apple to disable the blood-oxygen feature on new U.S. models.<\/p>\n<h3 data-start=\"1391\" data-end=\"1413\"><span class=\"ez-toc-section\" id=\"Apples_Argument\"><\/span>Apple\u2019s Argument<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1414\" data-end=\"1781\">During today\u2019s hearing, Apple attorney Joseph Mueller told the three-judge panel that the ban unfairly harms consumers by removing a key health feature from their devices. He argued that Masimo&#8217;s infringement claims were weak, highlighting that Masimo\u2019s own wearable device with similar technology wasn\u2019t released until 2022\u2014two years after Apple debuted its version.<\/p>\n<p data-start=\"1783\" data-end=\"1952\">Apple is seeking a full reversal of the ITC\u2019s decision, which would allow it to restore the blood-oxygen feature for U.S. customers and protect future product offerings.<\/p>\n<h3 data-start=\"1954\" data-end=\"1972\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What\u2019s Next?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1973\" data-end=\"2170\">The court\u2019s decision could have lasting implications not only for <a href=\"https:\/\/www.brandligo.com\/blog\/ios-26-apples-smartest-and-most-personalized-update\/\">Apple\u2019s<\/a> wearables but for the broader debate around patent enforcement in consumer tech. A ruling is expected in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple and Masimo Back in Court Over Apple Watch Import Ban Appeal Apple returned to court today in a high-stakes appeal aiming to reverse a U.S. International Trade Commission (ITC) ruling that banned Apple Watch models featuring blood-oxygen sensors. The hearing took place before the U.S. Court of Appeals for the Federal Circuit. A Recap [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1713],"tags":[110,177,7221,3036,7222,7219,7218,7223,7220,3596],"class_list":["post-23302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technews","tag-apple","tag-apple-watch","tag-apple-watch-ban","tag-blood-oxygen-sensor","tag-federal-court","tag-itc-ruling","tag-masimo","tag-medical-technology","tag-patent-dispute","tag-tech-news"],"_links":{"self":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/23302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/comments?post=23302"}],"version-history":[{"count":1,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/23302\/revisions"}],"predecessor-version":[{"id":23304,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/23302\/revisions\/23304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media\/23303"}],"wp:attachment":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media?parent=23302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/categories?post=23302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/tags?post=23302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}