{"id":21646,"date":"2024-10-10T23:59:06","date_gmt":"2024-10-10T18:59:06","guid":{"rendered":"https:\/\/brandligo.com\/?p=21646"},"modified":"2024-10-10T15:45:43","modified_gmt":"2024-10-10T10:45:43","slug":"youtube-denies-claims-of-hiding-ad-skip-button","status":"publish","type":"post","link":"https:\/\/www.brandligo.com\/blog\/youtube-denies-claims-of-hiding-ad-skip-button\/","title":{"rendered":"YouTube Denies Claims of Hiding Ad Skip Button"},"content":{"rendered":"<p><a href=\"https:\/\/www.brandligo.com\/blog\/youtube-apologizes-for-wrongly-banning-channels\/\">YouTube<\/a> is the top video streaming platform for billions worldwide. While many people pay for Premium subscriptions to avoid ads, millions still opt to watch ads to enjoy content for free.<\/p>\n<p>Typically, users can skip ads after a few seconds, but some have recently accused YouTube of intentionally hiding the skip button, forcing them to watch full ads.<\/p>\n<p>Some users have claimed that black rectangles are blocking the skip button. In response, YouTube spokesperson Oluwa Falodun addressed these accusations in a statement to The Verge, denying the claims.<\/p>\n<p>Falodun clarified that YouTube isn\u2019t removing the skip ad button but has made some changes to how ads are displayed. &#8220;<a href=\"https:\/\/www.brandligo.com\/blog\/youtube-apologizes-for-wrongly-banning-channels\/\">YouTube<\/a> is not hiding the skip button. On skippable ads, the button still appears after 5 seconds, as usual,&#8221; Falodun stated.<\/p>\n<p>He also explained that YouTube is refining the ad player by &#8220;reducing elements so viewers can engage more deeply with the ads through a cleaner experience.&#8221; He added that users on desktop and mobile might notice the countdown timer for skipping ads as a progress bar at the bottom of the screen.<\/p>\n<p>Despite the increase in ads, including when pausing a video, YouTube is also cracking down on ad-blockers. Although ads are prevalent, it seems YouTube isn\u2019t planning to remove the skip button entirely.<\/p>\n<p>For those tired of frequent ads, subscribing to <a href=\"https:\/\/www.brandligo.com\/blog\/youtube-apologizes-for-wrongly-banning-channels\/\">YouTube<\/a> Premium is an option. However, recent price increases make the subscription less appealing for average users who don&#8217;t want to pay just to <a href=\"https:\/\/support.google.com\/youtube\/thread\/277560504\/why-can-t-i-skip-ads-anymore?hl=en\" target=\"_blank\" rel=\"noopener\">Ad Skip Button.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is the top video streaming platform for billions worldwide. While many people pay for Premium subscriptions to avoid ads, millions still opt to watch ads to enjoy&hellip;<\/p>\n","protected":false},"author":10,"featured_media":21651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1713],"tags":[3862,3856,3859,3860,3861,1939,3758,3857,3858,3863],"class_list":["post-21646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technews","tag-ad-display-changes","tag-ad-skip-button","tag-ad-blockers","tag-oluwa-falodun","tag-skippable-ads","tag-video-streaming","tag-youtube","tag-youtube-ads","tag-youtube-premium","tag-youtube-response"],"_links":{"self":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/comments?post=21646"}],"version-history":[{"count":4,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21646\/revisions"}],"predecessor-version":[{"id":21652,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21646\/revisions\/21652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media\/21651"}],"wp:attachment":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media?parent=21646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/categories?post=21646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/tags?post=21646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}