{"id":21636,"date":"2024-10-09T12:00:47","date_gmt":"2024-10-09T07:00:47","guid":{"rendered":"https:\/\/brandligo.com\/?p=21636"},"modified":"2026-08-26T14:19:05","modified_gmt":"2026-08-26T09:19:05","slug":"research-firm-predicts-apple-ring-to-rival-samsung-by-2026","status":"publish","type":"post","link":"https:\/\/www.brandligo.com\/blog\/research-firm-predicts-apple-ring-to-rival-samsung-by-2026\/","title":{"rendered":"Research Firm Predicts Apple Ring to Rival Samsung by 2026"},"content":{"rendered":"<p>Apple could introduce a connected ring to compete with Samsung by 2026, as predicted by CCS Insight, further emphasizing the company&#8217;s growing focus on health.<\/p>\n<p>This prediction is part of CCS Insight&#8217;s annual forecast, and if it materializes, it would mark Apple&#8217;s first new product since the launch of the Vision Pro headset earlier this year.<\/p>\n<p>&#8220;Health has become a core focus for Apple. In fact, I\u2019d say when Tim Cook eventually steps down, his legacy will likely be tied to Apple&#8217;s contributions to personal health,&#8221; Ben Wood, chief analyst at CCS Insight, shared on CNBC\u2019s Beyond the Valley podcast on Tuesday.<\/p>\n<p>&#8220;Given Tim Cook&#8217;s deep personal investment in health, I believe a ring would be a natural extension for Apple,&#8221; said Ben Wood, chief analyst at CCS Insight, referring to the Apple CEO.<\/p>\n<p>Wood highlighted Apple&#8217;s focus on health, evident in products like the Apple Watch with its array of sensors, as well as the latest <a href=\"https:\/\/www.brandligo.com\/blog\/airpods-pro-2-key-features-whats-new-and-why-you-need-them\/\">AirPods Pro 2<\/a>, which can double as hearing aids.<\/p>\n<p>Similar to smartwatches, a smart ring is equipped with sensors to monitor health metrics like heart rate. Oura was an early leader in this space, but Samsung&#8217;s recent launch of the Galaxy Ring this year has brought the product to a wider audience, signaling its intention to expand further into the health sector.<\/p>\n<p>Priced at $399, the Galaxy Ring adds to <a href=\"https:\/\/www.brandligo.com\/blog\/is-samsung-really-considering-the-cancellation-of-galaxy-s26-find-out-here\/\">Samsung&#8217;s<\/a> portfolio, alongside smartphones and smartwatches, as it aims to keep users within its ecosystem. Apple employs a similar strategy, building a suite of devices to maintain customer loyalty. A ring, according to Wood, would further strengthen Apple&#8217;s hardware ecosystem.<\/p>\n<p>One challenge with smart rings, however, is their retail complexity due to varying finger sizes. Samsung offers different ring sizes and colors, and customers receive a sample sizing kit before purchasing. Apple, on the other hand, benefits from its extensive, stylish retail presence, which Wood believes would give it an advantage in selling such a product.<\/p>\n<p>&#8220;I think their retail footprint is ideally suited for this, as rings are tricky to bring to market,&#8221; Wood explained.<\/p>\n<p>Rings are also fashion statements, and Wood emphasized Apple&#8217;s enduring brand appeal. &#8220;Apple products carry a certain prestige, and I think a beautifully designed ring from Apple could become a status symbol,&#8221; Wood added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple could introduce a connected ring to compete with Samsung by 2026, as predicted by CCS Insight, further emphasizing the company&#8217;s growing focus on health. This prediction is&hellip;<\/p>\n","protected":false},"author":10,"featured_media":21637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1713],"tags":[110,3847,3848,3846,1142,197,3684,251,3845,3844],"class_list":["post-21636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technews","tag-apple","tag-biometric-sensors","tag-consumer-electronics","tag-galaxy-ring","tag-health-tracking","tag-samsung","tag-smart-ring","tag-technology","tag-tim-cook","tag-wearables"],"_links":{"self":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/comments?post=21636"}],"version-history":[{"count":2,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21636\/revisions"}],"predecessor-version":[{"id":21639,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/posts\/21636\/revisions\/21639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media\/21637"}],"wp:attachment":[{"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/media?parent=21636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/categories?post=21636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandligo.com\/blog\/wp-json\/wp\/v2\/tags?post=21636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}